Shenzhen, China – On August 7th, 2023, BYD, the world’s leading manufacturer of new energy vehicles, announced a global deal with Stingray, a leading music, media, and technology company. BYD will incorporate Stingray’s interactive and engaging Karaoke product as an embedded app in their popular models sold across a dozen countries in 2023, with the rest to follow in subsequent years.
“BYD is fully committed to bringing the highest quality entertainment experiences for all our customers around the world,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “Partnering with Stingray, we’re excited to make driving BYD cars more fun and social than ever before. Everyone loves to sing in the car. Stingray’s unique Karaoke app and comprehensive library of songs is a great fit for BYD drivers and their passengers.”
BYD’s infotainment system will support dozens of languages and offer an intuitive user interface. BYD owners can access Stingray’s massive international song catalog, browsable by title, artist, lyrics, or genre. BYD and Stingray have collaborated to prioritize customers’ safety by deactivating the scrolling karaoke lyrics on the center console while the vehicle is in drive mode. In addition, the teams have innovatively introduced a Passenger App, which allows passengers to use their mobile devices to view lyrics, control the song selection, fast forward, skip ahead, and more while the audio plays through the vehicle sound system.
“We are thrilled to partner with BYD and provide their customers with an unparalleled karaoke experience on the go while expanding our brand exposure worldwide,” said Eric Boyko, President, Co-founder, and CEO of Stingray. “Stingray Karaoke is a unique and engaging way to bring people together, and we believe that it will enhance the driving experience and create unforgettable memories for BYD car owners everywhere.”
“BYD has created an original intelligent cockpit technology development route in the industry,” said Dongsheng Yang, Vice President of BYD and Head of the Automotive Product Strategy and New Technology Research Institute, “Leveraging over a decade of expertise in automotive and consumer electronics, BYD has attained complete autonomy in every aspect of development, from system architecture to software design, and from driver to applications. Through a persistent commitment to enhancing user experience and exploring the cell phone ecosystem, we have completed the leap from a compatible ecosystem to a playful ecosystem in the intelligent cockpit.”
With this announcement, BYD is collaborating with Stingray to develop an ultimate in-vehicle experience that will transform the entertainment landscape. Leveraging new and innovative technologies, BYD offers a smart cockpit to users with a broad variety of advanced features, such as a 15.6-inch Intelligent-Rotate Screen and HiFi-class Dynaudio Sound System. With the potential move for enhanced user services, BYD’s intelligent network connection system promises a more user-friendly and efficient mobility experience.